Being the best isn’t just an aspiration. It is an attitude that J.R. Ewing, the most notorious and celebrated bourbon drinker in history, carried with him through every tousle, turn and tribulation. The bourbon created in his name carries the same creed from decades of distilling experience brought to his Texas roots and bottled in Dallas, J.R.’s old stomping grounds.
The rich amber color that glows through the glass is what you see, and a well balanced and mature taste with a mild yet crisp flavor is what you get. Smooth, bold and celebrated, just like its namesake. It opens up with a classic nose marked by notes of vanilla, oak sweetness, and a touch of orange that reveals a lightly spiced honey taste that lingers.
J.R. Ewing wouldn’t drink a bourbon with any ordinary Joe, Jim or Jack’s name on it. It needs to be the utmost in quality, taste and beauty. Every detail from the ingredients to the bottle presentation reflects the Ewing thirst for greatness.
J.R. Ewing’s Bourbon Whiskey was originally distilled to be his private stash. To be properly celebrated, it needed to be shared.
357 episodes over 14 seasons could wear down a man. Any man other than J.R. Ewing, an egotistical oil man fueled by keeping it in the family and getting his way no matter the cost. His hit TV show, Dallas, ran from 1978 to 1991, but J.R. was always running a few steps ahead with a whiskey in hand and a comeback in his pocket.
In 2012, the show was revived, along with J.R.‘s quick witted character and J.R. Ewing Bourbon, which became a staple of the show for its three seasons. Outsmarting the competition even after he passed, J.R. left more than a mark on the city of Dallas—he left a scar as a humble reminder of his scheming days.